People Are Culture Internship Criteria and Guidelines
Content Creator & PR/Marketing Internships
Build Your Digital Portfolio & Shine a Light on Local Culture
People Are Culture (PAC) and its sister YouTube channel Flip the Lens offer an internship program called the Digital Catalyst Corps (DCC). Created to help emerging tourism and cultural heritage professionals and content creators succeed, the Digital Catalyst Corps offers university students the opportunity to build their digital portfolios by creating pieces about culture, destinations and humanity. Read about what past interns took away from their experiences with PAC and FTL!
PAC seeks undergraduate seniors or M.A. candidates interested in story-telling and fostering greater cultural awareness, and who are enthusiastic, curious, and motivated. The internships offer the opportunity to get hands-on experience in digital content creation, specifically digital print interviews, video documentary shorts, human interest stories, and photo essays, as well as to develop branding and social media strategies and campaigns.
The objective of the internship is to:
- create marketing content that profiles community-based cultural heritage and local artisans. This content would encompass videos, digital print interviews, stories and photo essays that feature the personal and professional stories of culture creators and preservationists;
- develop branding and social media strategies and campaigns that promote the content created for People Are Culture and Flip the Lens.
The internships are unpaid and for credit. Interns will work a minimum of 20 hours per week under the direction of PAC & FTL Founder & Editor Meg Pier.
The internships are remote with weekly Zoom meetings. Interns must commit to a specific weekly schedule (i.e., 9 a.m. – 1 p.m., Monday -Friday). Interns will need to document their time and projects worked on in a shared Google document.
Each week will begin with a meeting with Meg to map out the week’s activities, which will be tracked on a shared Google doc. On days worked, communication with Meg (and potentially other interns) will be frequent. Any missed time must be made up. Time off must be agreed to in advance.
Content Creator Internships
Assignments will include:
- "Pitch" Meg on story ideas and hone research and story development skills;
- Execute pieces assigned by Meg on specific topics, including researching topic, conducting necessary subject matter and keyword research; drafting and revising pieces as appropriate; sourcing images; publishing.
- Create a minimum of six pieces of content (digital print or video) for publication, and developing skills in storytelling, filming, and video editing, and earning byline credits for portfolio;
- Learn "back stage" mechanics of posting content on Word Press and Youtube;
- Develop optimization skills with training from the web developer and optimize existing posts to achieve higher Google rankings.
Digital PR & Marketing Specialist Internships
- Create and execute social media strategies and campaigns promoting PAC and FTL brands and content.
- Build followings for the site/channel on Facebook, Pinterest and Youtube, as well as generate page views.
- Learn to analyze the data available on Google Analytics and recommend marketing strategies based on "performance" of specific content.
- Seek out potential partnership opportunities with like-minded organizations/companies.
- Identify potential advertisers and contacts; create media kit; assist with outreach to prospective advertisers.
- Co-create marketing campaign to launch new story-sharing platform.
The internships are most suited for but not limited to majors in Digital Communication; Tourism; Marketing; Public Relations; Journalism; Communication & Media Studies; Anthropology; History; Cultural & Ethnic Studies; Filmmaking; Photography; Museum Studies.
No U.S. work authorization required.
About People Are Culture
People Are Culture (PAC) celebrates our unique differences and shared humanity. PAC profiles people around the world who are bringing culture to life with moving human interest stories and interviews, compelling photography, and high energy, uplifting videos. Imagine a blend of Humans of New York, National Geographic and People magazine.
PAC provides a unique perspective, presenting stories of how culture is created and shared. Through interviews and profiles, you'll meet indigenous artisans, pioneering activists and innovators, dedicated preservationists, spiritual seekers, global visionaries and a host of others, who each relate their inspiration, process, techniques, and heritage. You'll also learn about their personal epiphanies, challenges, breakthroughs, and hopes for the future--for at the heart of all culture is our shared human condition.
About Flip the Lens
Flip the Lens (FTL) YouTube channel publishes and promotes videos made by content creators from all walks of life and of all ages in four genres: short interviews; mini-documentaries; video slide shows; and video essays. All the FTL videos focus on our shared human connection to each other and the planet and carry a positive message. Check out our playlists to explore the uplifting and thought-provoking content FTL features!
You don’t need to be a professional to be an FTL contributor! Are you creative? Are you intrigued by the human condition? Do you want to make a difference in the world?
FTL offers editorial support and how-to tutorials, and the opportunity for everyday people to have their videos published and promoted. In an age of digital devices, selfies, and virtual reality, FTL is a platform where all can make a stand for authenticity, connection, and empathy.
If you'd like to apply to be an intern with the PAC & FTL DIgital Catalyst Corp., please send us your resume and a cover letter that expresses why the role is of interest and summarizes your skills. Contact Meg at firstname.lastname@example.org.