Content Creator & PR/Marketing Internships
Build Your Digital Portfolio & Shine a Light on Local Culture
The People Are Culture (PAC) Digital Catalyst Corps was created to help emerging tourism professionals and content creators succeed. The Digital Catalyst Corps offers university students the opportunity to create brand marketing campaigns for emerging destinations.
PAC seeks a three to six-person team of interns who are undergraduate seniors or M.A. candidates from the same University. Applicants should be interested in story-telling and fostering greater cultural awareness, and be enthusiastic, curious, and motivated. The internships offer the opportunity to get hands-on experience in digital content creation, specifically digital print interviews, video documentary shorts, human interest stories, and photo essays, as well as to develop branding and social media strategies and campaigns.
The objective of the internship is to:
- create marketing content that profiles community-based cultural heritage and local artisans. This content would encompass videos, digital print interviews, stories and photo essays that feature the personal and professional stories of culture creators and preservationists;
- develop branding and social media strategies and campaigns that promote PAC, the partner tourism companies, and the content created
The internships are unpaid and for credit. Interns will work a minimum of 20 hours per week under the direction of PAC Founder & Editor Meg Pier.
The internships are remote with weekly Zoom meetings. Interns must commit to a specific weekly schedule (i.e., 9 a.m. – 1 p.m., Monday -Friday). Interns will need to document their time and projects worked on in a shared Google document.
Each week will begin with a meeting with Meg to map out the week’s activities, which will be tracked on a shared Google doc. On days worked, communication with Meg (and potentially other interns) will be frequent. Any missed time must be made up. Time off must be agreed to in advance.
Content Creator Internships
Assignments will include:
- "Pitch" Meg on story ideas and hone research and story development skills;
- Execute pieces assigned by Meg on specific topics, including researching topic, conducting necessary subject matter and keyword research; drafting and revising pieces as appropriate; sourcing images; publishing.
- Create a minimum of six pieces of content (digital print or video) for publication, and developing skills in storytelling, filming, and video editing, and earning byline credits for portfolio;
- Learn "back stage" mechanics of posting content on Word Press and Youtube;
- Develop optimization skills with training from the web developer and optimize existing posts to achieve higher Google rankings.
Digital PR & Marketing Specialist Internships
- Create and execute social media strategies and campaigns promoting PAC’s brand and content
- Build followings for the site on Twitter, Facebook, Instagram, Pinterest and Youtube, as well as generate page views.
- Learn to analyze the data available on Google Analytics and recommend marketing strategies based on "performance" of specific content.
- Seek out potential partnership opportunities with like-minded organizations/companies.
- Identify potential advertisers and contacts; create media kit; assist with outreach to prospective advertisers.
- Co-create marketing campaign to launch new story-sharing platform.
The internships are most suited for but not limited to majors in Digital Communication; Tourism; Marketing; Public Relations; Journalism; Communication & Media Studies; Anthropology; History; Cultural & Ethnic Studies; Filmmaking; Photography; Museum Studies.
No U.S. work authorization required.
About People Are Culture
People Are Culture (PAC) celebrates our unique differences and shared humanity. PAC profiles people around the world who are bringing culture to life with moving human interest stories and interviews, compelling photography, and high energy, uplifting videos. Imagine a blend of Humans of New York, National Geographic and People magazine.
PAC provides a unique perspective, presenting stories of how culture is created and shared. Through interviews and profiles, you'll meet indigenous artisans, pioneering activists and innovators, dedicated preservationists, spiritual seekers, global visionaries and a host of others, who each relate their inspiration, process, techniques, and heritage. You'll also learn about their personal epiphanies, challenges, breakthroughs, and hopes for the future--for at the heart of all culture is our shared human condition.
Please submit a cover letter and resume to Meg Pier at [email protected]
Company Location: Boston, Massachusetts, United States