Amitava Bhattacharya, founder of Banglanatak, on Art as Economic Engine
Amitava Bhattacharya is Founder and Director of Banglanatak.com, and was trained as an engineer from IIT Kharagapur and was a Gurukul Chevening Scholar on Leadership and Excellence from London School of Economics. Amitava has over 26 years of global work experience.
Banglanatak is a social enterprise working across India with a mission to foster inclusive and sustainable development using culture-based approaches. The organization works for the protection of rights of women, children and indigenous people and specializes in developing community-led creative industries based on intangible cultural heritage like performing arts and crafts. In 2004, Amitava launched ‘Art for Livelihood’ (AFL) the flagship project of Banglanatak with 3200 rural community artists engaged in six traditional art forms across 6 districts of West Bengal in India. Over 10,000 families have made the transition across poverty line through micro economies established by AFL that are based on traditional art and craft skills.